Bank Negara – Sasana Kijang

When the nation's Central Bank launched Sasana Kijang, its state-of-the-art resource and training facility, below the line communications materials were required to communicate the technical information about the facility while conveying the prestige of the Bank's brand.

The key to producing such a contemporary, stylized communications piece is in the images. To ensure that the true essence of this modern building, its contemporary purpose and the brand were well captured in the imagery, our creative team worked with an accomplished and very experienced photographer. The use of talents in the shots provided that very important 'human' element that is at the core of the concept and the facility.